According to Euromonitor, Mountain Dew holds about 7% market share in carbonated soft drinks, putting it in fifth place. Does Mountain Dew Kickstart actually work Kickstart might provide you with a small energy lift and a sugar rush, but there are other energy drinks on the market that wont fill you with dangerous sugars and synthetic caffeine. The company has also been leaning on the Mountain Dew brand, which is known for its high caffeine content, to launch new energy drinks. In early 2020, Pepsi bought Rockstar Energy for $3.85 billion and revamped the brand. Energy drinks generated $14.15 billion in retail sales last year, according to Euromonitor International. According to its manufacturers, Mountain Dew Kickstart is not considered an energy drink but more of a caffeinated soda. wanted to stand for a flavor-forward drink," said Torres.Ĭoca-Cola and Pepsi have been pushing into energy drinks as soda consumption has fallen. "There's a lot of rejecters out there that think that energy drinks don't taste good, so we. In 2009, Amp Energy left the Mountain Dew line up to form its own stand-alone trademark name. (Pack of 12) Brand: KICKSTART 4. Mountain Dew for breakfast Skip to main content. Mtn Dew Kickstart Energy Drink - Variety Pack: Variety Pack: Fruit Punch, Black Cherry, Orange Citrus, Pineapple Orange Mango 16fl.oz. In 2012, AMPs labeling and ingredients changed, as did the flavor and appeal, according to fans.
Having a can of this every now and then isn’t going to put your health at risk. Mountain Dew, a product of PepsiCo Americas Beverages, is the No. The calorie, caffeine, and sugar content of Mountain Dew Kickstart are fairly moderate. The new line is available in six flavors: Pomegranate Blue Burst, Orange Breeze, Strawberry Melon Spark, Tropical Sunrise, Berry Blitz and Peach Mango Dawn. Mountain Dew Kickstart, in my opinion, isn’t any better than most energy drinks. Mtn Dew Rise Energy will also help Pepsi compete against upstarts in the category that are touting healthier energy drinks such as MatchaBar or Mati Energy, which derive a caffeine punch from tea. Fabiola Torres, chief marketing officer of PepsiCo Energy, said the company knows that it's got stiff competition in the energy-drink category, so it wanted to create a product line that would appeal to more than just the typical consumer who buys energy drinks.